5 Things to Work on When Business Gets Quiet
Summer can be a funny period for small business owners. The sun’s here and holiday season is coming, but often sales can go a little quiet. Instead of twiddling your thumbs and waiting for the orders to come, this time of year can be the perfect downtime for working on your business instead of in it.
Here are our top five ideas for staying productive this summer...
1
Plan ahead on your socials
Sometimes keeping on top of your social media activity can be tough. Quiet spells are a great opportunity to get ahead of the game and schedule content for when things pick up again. Not only will you take the pressure off for future you, but you can get into the habit of always being a step ahead. We recommend platforms like Planoly or L8ter for queuing up posts in advance.
2
Get out and about!
Even if online sales are slow, there’s no shortage of markets and events happening throughout the summer months. Why not switch up your strategy and get out and about? Meeting your customers in person can help drive them back to your website later, which is always handy for guaranteeing regular sales. You can also get useful feedback and make new small business friends too.
3
Start feeling festive
It might feel too early to even think about Christmas, but it is the most wonderful shopping time of the year. Prepping your lines and sampling ranges ahead of the busy September season can not only have you feeling smug when the chaos sets in, but it’ll also prepare you for things like photoshoots, press opportunities and more.
4
Get crafting
More and more businesses are forgoing a traditional summer sale in favour of a sample or seconds sale. It’s a great opportunity to clear through old lines at a discount while ensuring you don’t create any waste.
5
Take a break
There’s nothing wrong with a bit of downtime, especially ahead of the festive season. With a whole host of markets and online sales to come, this might be the last chance you get to take it easy for the rest of the year. Why not take advantage?
